KFA - 8th Jan, 2005

The "Kudi Irundha Kovil" Award for public display of brotherly love goes to the Ambani Brothers. Elder brother spills the beans on CNBC. Younger brother writes touching mails to all his employees asking questions that cannot be answered. Elder brother comes back into town and dusts up his Board of Directors. Younger brother resigns and makes Anand Jain look like an 80s Amitabh Movie Vamp. Keep reading about them in the newspapers, there would soon be a mega serial on one of the televisions. We call upon someone from the MP Birla family to give away this prestitigious award. Well, errmm, since they are busy with infighting, so we would ask Anil and Mukesh to pick up the award themselves and go home in peace.

The "Sigmund Newton" Award for combining human psychology with inventive capabilities goes to, err, a bunch of unknown poster designers. Early morning on bannerghatta road, i see a bunch of people pasting movie posters. As they move away after doing their job, you cant help but noticing what hits you in the eye. Its an ordinary movie poster which has no pictures or whatever, printed with a Dark Blue lining with just the name of the theatre and the movie. Now, what is unique is the way they've projected the name of the movie to onlookers. There is a small "The", tiny that you would miss it if you arent asked to look for it. What follows is a gigantic representation of the word "Naked", so huge that even Homer would get partial vision. In the end, there is another equally tiny mention of the word "cell". Hmm, they seem to have a point, not many would be interested in Definite Articles and Microscopic Organisms as they would be in Absence of Clothes.

The Third Award for the evening goes to two individuals, Shankar Anand and Ranjeet Ramalingam. Two 24 year old software engineers slogging out in Bangalore. They dont write blogs, they dont write supposedly-funny short stories and most importantly, they dont shirk responsibility. The two of them, inspite of crushing deadlines, have pooled in their resources they could and have actually made it to Nagappattinam (a coastal town in tamilnadu) to help the Tsunami victims there. No forwarded chain mails, No "please contribute for victims" placards, No blowing their own trumpet. Just plain old action. Dudes, You Rock !!!